GPM Surface Cleaners needed a branding logo in order to establish a professional and recognizable image. They wanted their customers to quickly identify the company and their services. Their vision was to create a consistent image across all marketing materials, from business cards to uniforms.
Through researching the industry and the company's target audience, I gathered inspiration and understanding of the company's values and message. After gathering feedback, I refined the chosen concept and presented the final logo, which was a combination of strong typography and an illustration of a house to represent the cleaning power of the company. The company was thrilled with the final result and they used it on all their marketing materials, uniforms, and website. The new logo helped the company to establish a strong and recognizable brand that helped them to stand out among its competitors.
