OKO Fast Gym wanted to establish trust and credibility with potential clients, as it shows that the gym takes its image and reputation seriously. They wanted to help clients quickly identify the gym and its services and create a consistent image across all marketing materials, from business cards to merch.
Through a thorough research endeavor – I was able to understand Alex’s vision for his brand, understand the gym's targeted market, and create a visually compelling logo that could be used for various branding purposes. The new logo helped the gym to establish a strong and recognizable brand that helped them to stand out among their competitors.